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Consumer Law

Sep. 21, 2026

California, America's playground (unless you're a data broker)

California's first Delete Act enforcement actions put data brokers on notice: Regulators are moving quickly, and companies that delay compliance face mounting penalties and obligations.

Morgan Jones

Partner
Brown Rudnick LLP

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California, America's playground (unless you're a data broker)
Shutterstock

Less than two weeks after the most critical compliance deadline for data brokers, California regulators announced enforcement actions against companies that have allegedly failed to comply with the state's new registration and consumer rights requirements. The actions resulted in fines of more than $150,000 in penalties and are the first significant enforcement efforts under the Delete Act.

For those who may not live and breathe data privacy, California ...

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