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Intellectual Property

Sep. 1, 2026

TCL sues Samsung over 'Mini LED' television marketing

The lawsuit filed by Larson LLP alleges Samsung falsely relabeled lower-end televisions as Mini LED models to undercut TCL and regain market share.

TCL sues Samsung over 'Mini LED' television marketing
Stephen Larson of Larson LLP

TCL has sued Samsung Electronics America Inc., accusing its larger rival of falsely marketing lower-end televisions as "Mini LED" models to regain market share TCL had taken from Samsung.

TTE Technology Inc., which does business as TCL North America, filed the lawsuit Monday in federal court in Santa Ana, alleging violations of the federal Lanham Act and California's false advertising and unfair competition laws.

The lawsuit, filed by Larson LLP, centers on...

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