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Entertainment & Sports

Aug. 21, 2026

The state of college sports: When passion transitions to business

With NIL valuations and endorsements influencing every stakeholder in college sports--from the players and coaches to a school's administration--it's time to embrace the new reality and help student-athletes make informed decisions or step aside.

Frank N. Darras

Founding Partner
DarrasLaw

Email: frank@darraslaw.com

Western State Univ COL; Fullerton CA

See more...

The state of college sports: When passion transitions to business
Shutterstock

Name, image and likeness (NIL) rights may have empowered college athletes to identify major earning opportunities that were not available in prior eras. At the same time, they open doors to significant risks that can threaten athletes' physical and financial well-being, in addition to the demands of their academic obligations. 

Many past and present coaches and athletes, along with lawmakers and media personalities, are harking back t...

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