Entertainment & Sports
Aug. 21, 2026
The state of college sports: When passion transitions to business
With NIL valuations and endorsements influencing every stakeholder in college sports--from the players and coaches to a school's administration--it's time to embrace the new reality and help student-athletes make informed decisions or step aside.
Frank N. Darras
Founding Partner
DarrasLaw
Email: frank@darraslaw.com
Western State Univ COL; Fullerton CA
Name, image and likeness (NIL) rights may have empowered college athletes to identify major earning opportunities that were not available in prior eras. At the same time, they open doors to significant risks that can threaten athletes' physical and financial well-being, in addition to the demands of their academic obligations.
Many past and present coaches and athletes, along with lawmakers and media personalities, are harking back t...
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