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Aug. 12, 2026

California privacy agency fines data broker over Social Security number opt-out

LocateSmarter must pay $116,490 for requiring consumers to provide sensitive information to stop the sale of their data, in the agency's first enforcement action combining the CCPA and Delete Act

The California Privacy Protection Agency ordered Iowa data broker LocateSmarter LLC to pay $116,490 and change its opt-out process, marking the agency's first data broker enforcement action under the California Consumer Privacy Act and its first case invoking both the CCPA and the Delete Act.

The agency's board adopted the stipulated final order Monday, resolving allegations that LocateSmarter missed the Delete Act's registration deadline and forced Californians to pro...

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