Constitutional Law
Jun. 15, 2026
Reed v. Town of Gilbert: Sign regulation 10 years later
Two landmark Supreme Court decisions have reshaped how cities regulate signs, giving local governments a roadmap for crafting billboard and signage rules that survive First Amendment challenges.
More than a decade after the U.S. Supreme Court's decision in Reed v. Town of Gilbert, cities are still navigating how to regulate signs--particularly billboards and off-premises advertising--without violating the First Amendment. While a later decision, City of Austin v. Reagan National Advertising, restored some flexibility, sign regulation remains a legally sensitive area that requires careful drafting and regular review.
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