Technology
Jun. 11, 2026
Don't obsess about using AI, obsess about having a strategy
Don't obsess about using AI, obsess about having a strategy: Leaders gather in New York to discuss how law firms can respond to accelerating AI adoption by strengthening strategy, governance, data quality, and operational execution to drive growth and remain competitive.
Jennifer O'Donnell
Attorney and Chief Marketing and Business Development Officer
Segal McCambridge
Email: JODonnell@SMSM.com
Ioana Good
Founder
Promova
Email: igood@getpromova.com
Ioana Good is the founder of Promova, a woman-owned international PR and branding agency. She is also a regular guest lecturer at the Northeastern University School of Journalism.
As law firms head into the second half of the year, many are balancing consistent pressures such as rate sensitivity, demand variability and talent movement alongside a newer accelerant: AI agents. These challenges brought chief marketing officers, business development leaders, legal tech executives and in-house counsel to New York City on June 4 for Passle's 2026 CMO Series Live
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