Intellectual Property
Jun. 8, 2026
AI's new privilege: Why should Taylor Swift's fame get faster protection?
As generative AI expands the ability to replicate voices and likenesses, trademark and publicity-rights law is becoming a powerful but unequal enforcement tool--giving celebrities and corporations strong control over their digital identities while leaving ordinary creators with far weaker protections and driving a growing two-tier system the NO FAKES Act seeks to fix.
As generative artificial intelligence (AI) becomes more commercially powerful, trademark law is quietly emerging as one of the most effective tools for controlling digital identity online.
Celebrities and major corporations increasingly leverage trademark portfolios, platform relationships and licensing infrastructure to shut down AI misuse and monetize synthetic versions of their identities. Ordinary creators who may be building their audience are ...
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