Law Office Management
May 28, 2026
What AI and CRM actually mean for lawyers
Law firms are embracing AI not for flashy innovation, but because it can quietly strip out the friction in client development, making lawyers more efficient, proactive and effective at turning relationships into work without changing how they practice.
George Brandon
President
Email: george@legalxcellence.com
George Brandon is president of LegalXcellence.com. He is a seasoned management, business development, marketing and IT professional with over 30 years of experience in the legal services industry, as well as an experienced business development attorney coach and marketing director with a proven track record of helping lawyers achieve their business development goals.
As law firms accelerate their adoption of AI, much of the conversation has
focused on operations, systems and infrastructure. Yet the immediate question
for lawyers is simpler and more personal:
Will this help me win work, serve clients better and protect my time, or is it
just another system to deal with?
This is a valid and pertinent question, if experience is a guide.
The real issue is not new technology. It is old friction.
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