For reprint rights or to purchase a copy of your Daily Journal photo, email Jeremy_Ellis@dailyjournal.com for prices or call 213-229-5424.

To buy more copies, call 866-531-1492 or email subscribe@dailyjournal.com
This is the property of the Daily Journal Corporation and fully protected by copyright. It is made available only to Daily Journal subscribers for personal or collaborative purposes and may not be distributed, reproduced, modified, stored or transferred without written permission. Please click "Reprint" to order presentation-ready copies to distribute to clients or use in commercial marketing materials or for permission to post on a website. and copyright (showing year of publication) at the bottom.
Read Today's Digital Edition
Place Your Legal Notices
Menu
Subscribe to the Daily Journal for access to Daily Appellate Reports, Verdicts, Judicial Profiles and more...

Mar. 12, 2026

Best laid strategic plans

Hanson Bridgett's managing partner Kristina Lawson credits the firm's 2021 strategic plan for guiding its California-focused expansion, including new offices in Fresno and San Diego and a string of lateral partner hires.

Managing Partner Kristina Lawson keeps on her desk a laminated copy of the one-page, five-year, strategic plan Hanson Bridgett LLP partners drafted in 2021 and encourages her colleagues to do the same.

"I refer to it to make sure it is my North Star when making our decisions," she said.

Roughly 80% of U.S. law firms think about strategic plans, but fewer commit them to paper, and even fewer follow through on them, according to several studies.

Lawson, w...

To continue reading, please subscribe.
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$895, but save $100 when you subscribe today… Just $795 for the first year!

Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)

Already a subscriber?

Enewsletter Sign-up