Technology
Apr. 1, 2026
Personalized pricing lawsuits face uphill battle for class certification
See more on Personalized pricing lawsuits face uphill battle for class certification
With the rise of data-driven pricing technologies enabling online companies to potentially charge consumers individualized prices calibrated to their predicted willingness to pay, private plaintiffs are likely to initiate class litigation to redress perceived harms. But can personalized pricing claims survive class certification? Generally, class plaintiffs seeking damages must satisfy, inter alia, the predominance requirement to proceed as a class. While the existen...
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