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Feb. 27, 2026

The NO FAKES Act is urgent, carefully crafted and constitutionally sound

The NO FAKES Act would close a critical gap by prohibiting the nonconsensual use of digital replicas of an individual's voice or likeness and establishing the first federal intellectual property right in identity--long overdue.

Jeffrey P. Bennett

General Counsel
SAG-AFTRA

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The NO FAKES Act is urgent, carefully crafted and constitutionally sound
Shutterstock

Generative artificial intelligence has exposed a structural gap in American law: There is no uniform federal right protecting individuals against the unauthorized replication of their voice or likeness. As digital replication and synthetic content becomes indistinguishable from authentic human performance, the absence of a coherent legal framework creates both enforcement vacuums and compliance uncert...

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