Criminal,
Civil Litigation
Feb. 5, 2026
A powerful but overlooked jury strategy: 'Make 'em laugh'
Humor, when used thoughtfully and respectfully in the courtroom, can break tension, build rapport with jurors and subtly reinforce key points, making it a powerful but often overlooked tool in trial strategy.
Shutterstock
"Where's the beef?!" This comedic line from a popular 80's
advertising campaign was the winning closing argument to undermine the defense
in a recent jury verdict for my client.
Trial lawyers obsess over themes, arguments and exhibits. Yet one of the most effective jury strategies is oft...
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