Intellectual Property
Jan. 20, 2026
Matthew McConaughey fights AI deepfakes one clip at a time
McConaughey is trademarking 'Alright, alright, alright'--and himself--to fight AI deepfakes before they fight him.
Josh Eichenstein
Founder
Eichenstein Law Firm P.C.
Email: joshua@eichiplaw.com
Southwestern Univ SOL; Los Angeles CA
Shutterstock
AI can now generate convincing fake video and audio of real people at scale. For performers, that means your face and your voice can appear in content you never approved, in contexts you would never touch, sometimes without a clear product being sold. Matt...
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