Sep. 3, 2025
Assembly advances SB 37 targeting 'capping' and deceptive lawyer ads
SB 37 would restrict attorney referral services, clarify rules against deceptive advertising, and let consumers bring civil complaints. Backed by the plaintiffs' bar, the bill now heads toward final Assembly approval with amendments designed to address remaining opposition.
Even many lawyers say attorney advertising has gone too far. A new bill aims to rein in the most controversial practices, and amendments added Tuesday appear likely to eliminate the remaining opposition.
SB 37 targets attorney referral services--known as "capping" or "running"--in which individuals solicit clients to pass on to third-party attorneys. The bill also clarifies rules on deceptive advertising and allows consumers to file civil complaints. The bill was among the measur...
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