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Law Practice

Jun. 16, 2025

Entering the California market: Strategic expansion amid shifting ground

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California's legal market has shifted from flashy, large-scale launches to a strategic, measured expansion focused on targeted lateral hires with strong books of business, reflecting firms' cautious yet confident investment in the state's long-term growth and high-demand practice areas.

Sarah Morris

Macrae, Inc.

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Entering the California market: Strategic expansion amid shifting ground

California has long been a magnet for ambitious law firms, but the past 18 months have revealed a distinct shift in how and why firms are entering or expanding within the state. The COVID-induced gold rush of full-team lateral moves and splashy office launches has slowed down. In its place, a quieter wave of strategic, practice-driven expansion has emerged.

From January 2024 through May 2025, more than 836 lateral partner moves took place across California, with Los Angeles and th...

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