Intellectual Property
Apr. 17, 2015
IP tips for businesses entering the European market
The protection of IP in the EU rests on several pillars including patents, trademarks, designs, copyright and allied rights. For all but patents, there is already a unitary regime for the whole European territory. By Sally Shorthose
Today's economy is increasingly driven by intangible values like knowledge, inventiveness and creativity; these elements are of key importance in the tech industry. A company's ability to turn these ideas into innovative business ideas and to protect and exploit the underlying intellectual property is an essential asset for the competitiveness of your company.
There are, of course, costs involved in creating and protecting in...
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