Intellectual Property
Jan. 24, 2017
Metatags and hidden text create trademark challenges
Advertisers using metatags must be wary of the risks of doing so until the courts more firmly define the boundaries of this area of the law. By Jay Landrum
Jay Landrum
of counsel
Womble Carlyle Sandridge and Rice
corporate law
Jay Landrum, of counsel with Womble Carlyle Sandridge and Rice, practices primarily in the field of general corporate law and has extensive experience representing companies in all stages of operation.
In the "old days" (i.e., prior to the internet), identifying trademark infringement was relatively straightforward. One company had a trademark it used in conjunction with certain goods or services, and another company started using the same or a similar mark with its own products, creating a question of whether there is a likelihood of confusion between the two.
In today's world, companies employ a variety of methods to attr...
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