Perspective
Feb. 4, 2015
What companies need to know about moving into Europe
If the U.S. and the UK are two countries separated by a common language, Europe is a common market separated by 28 languages. Here are some tips for doing business across the pond. By Richard Eaton and Roger Bickerstaff
If the United States and the United Kingdom are two countries separated by a common language, Europe is a common market separated by 28 languages. Doing business, even in England, where, as George Bernard Shaw (or maybe Oscar Wilde) alluded to, words may be common to both countries, but the meaning of those words in English may not be as they are in American.
Here's five areas anyone thinking about crossing th...
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