For reprint rights or to purchase a copy of your Daily Journal photo, email Jeremy_Ellis@dailyjournal.com for prices or call 213-229-5424.

To buy more copies, call 866-531-1492 or email subscribe@dailyjournal.com
This is the property of the Daily Journal Corporation and fully protected by copyright. It is made available only to Daily Journal subscribers for personal or collaborative purposes and may not be distributed, reproduced, modified, stored or transferred without written permission. Please click "Reprint" to order presentation-ready copies to distribute to clients or use in commercial marketing materials or for permission to post on a website. and copyright (showing year of publication) at the bottom.
Subscribe to the Daily Journal for access to Daily Appellate Reports, Verdicts, Judicial Profiles and more...

Intellectual Property

Sep. 8, 2025

Instacart, Partiful move to dismiss trademark suit over "Fizz" app

Keker, Van Nest & Peters LLP argued Fizz cannot claim exclusive rights to a common word, while Fizz's lawyers countered that the new Instacart-backed app is designed to siphon off its Gen Z user base.

Attorneys for the Instacart grocery service and a party planning platform company are moving to gut a trademark infringement lawsuit filed by a Palo Alto social media and event planning platform aimed at young people.

The complaint - filed in San Francisco - accuses Maplebear Inc., owner of Instacart, and Partiful Co. of trademark infringement because the company chose "Fizz" - the Palo Alto company's platform name - for a new app aimed at the "Gen Z demographic...

To continue reading, please subscribe.
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!

Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)

Already a subscriber?

Enewsletter Sign-up



By using our website, you agree to our use of cookies in accordance with our cookie policy. You can learn more about how we use cookies by reviewing our Privacy Policy here.