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Jun. 26, 2024

'Big Tobacco's' big falter in vaping trend

See more on 'Big Tobacco's' big falter in vaping trend

In re: Juul Labs Inc. Marketing, Sales Practices and Products Liability Litigation

'Big Tobacco's' big falter in vaping trend
PICTURED: Sarah R. London, Lieff Cabraser Heimann & Bernstein, LLP PHOTO CREDIT: Justin Stewart

Products Liability

Elizabeth J. Cabraser, Sarah London, Lieff Cabraser Heimann & Bernstein; Dena C. Sharp, Girard Sharp LLP

Cigarette smoking was on the decline as the 21st century began -- but then came a modern twist on big tobacco's marketing efforts as vaping introduced exotic flavors like mango and crème brûlée, touted by social media influencers in highly successful campaigns to addict youth to nicotine.

Elizabeth J. Cabraser ...

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