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Intellectual Property

Apr. 18, 2012

Susan L. Heller

See more on Susan L. Heller

Greenberg Traurig LLP Santa Monica



Counterfeiters, cyber squatters, copycats and other online ogres can pose major threats to trademarked brands. Heller's advice: Take firm and swift action, but be smart and stay cool.


"You can't just attack," she said. "You need to be strategic. There is an increasing level of backlash that companies now face when protecting the integrity of their brands."


Consider that many, if not most, cease-and-desist letters ...

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