Perspective
Jun. 4, 2015
Question put to high court could curb class actions against retailers
If the state high court answers a question from the 9th Circuit, it may provide clarity for businesses requesting personal information from individuals using payment cards at the point of sale. By Lisa Gilford and Dominique Caamano
A slew of class actions in California have been triggered by plaintiffs alleging that
businesses, such as retailers, request and collect credit cardholders' personal identification
information (PII) in violation of the Song-Beverly Credit Card Act. Song-Beverly prohibits
businesses in California engaging in credit card transactions from requesting cardholders'
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