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CREJ Front Page

Feb. 23, 2010

Hoteliers Face a Flat Market in 2010

By MANDY JACKSON CREJ Staff Writer After devastating declines in occupancy, room rates and revenue, California hoteliers are looking forward to a year of relative stability in 2010.

By MANDY JACKSON

CREJ Staff Writer

After devastating declines in occupancy, room rates and revenue, California hoteliers are looking forward to a year of relative stability in 2010.

Hotels in the state saw revenue per available room, or RevPAR, drop by almost 19 percent in 2009 as they lowered average daily rates to fill empty hotel rooms. They're still cutting prices this year, but hotels are reaping the rewards of promotional partnerships and ...

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